Schiffman, Leon G., Consumer Behavior - Twelfth edition. - xxix, 478 pages ; 29 cm Includes bibliographical references (pages 405-431) and index. ISBN: 9780134734828 Subjects--Topical Terms: Consumer behavior.Motivation research (Marketing) LC Class. No.: HF5415.32 / .S35 2019 Dewey Class. No.: 658.8/342